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Lead generation or sales generation can be a key issue among online marketers and companies. It is not easy task to have real time sales or leads and create the commission related to these sales leads. There are two major procedures which can help an affiliate marketer to have a closer thought of getting easy leads. Getting to the Right Person – The Potential Customer If I am not thinking about a lead gen affiliate, it can be impossible to convince me together with your efforts to get a copy. How good and inspiring your way of marketing might be, all is waste if you happen to be marketing the item to a person who don't have any curiosity about it. You may say it as the right efforts in a wrong place. If you're lucky enough to obtain a person who wants a lead generation software, you should have 99% chances to create a sale. When you reach to the right prospect, now other efforts like motivation, inspiration and presentation make their contributions to obtain real time sales. Reaching on the actual prospects could possibly be achieved by researching for the correct category and site of your prospects at all levels. Like twitter can be a best tool for today business, but all of your followers will not be interested in promotional tweets. The person who wants the particular product you might be selling ought to be your actual target. So here comes the art and science of reaching to right prospects or customers. A quick example can be the question answer websites like yahoo answers. Reverse the Wheel By SEO In above example, you were after potential customers, have you thought to let them to come themself? You can turnaround for the wheel making yourself so prominent and visible if someone search for to generate leads software, you happens the top 10 serp's. According to Internet usage surveys, 90% of website traffic is brought by search engines. So if your landing page is optimized enough and rank well with search engines, more could be the chances of hits and clicks from live user search. This optimization process is accomplished by using SEO techniques and efforts. SEO campaigns are more suitable for large, medium and small businesses. For individual affiliate marketers or to generate leads peoples SEO is significantly expensive. They can acquire more using the ways to reach the best prospect themself and do marketing. Because SEO requires a big budget and people can't afford it.